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Developed by dentists, RiseWell toothpaste is made with naturally-derived hydroxyapatite, a mineral that makes up 90% of your tooth enamel. ⁠It’s been proven by science to strengthen and protect teeth without the need for fluoride. ⁠ Use code RISEWELL10 at checkout for 10% off when you add two or more RiseWell products to your cart!