<div>Why you'll smile:</div><ul><li>Fluoride-free, paraben-free, vegan, gluten free and cruelty free</li><li>Powered by Hydroxyapatite to strengthen, remineralize and protect tooth enamel</li><li>Flavor free formula that is extra gentle for our more sensitive consumers</li><li>Antiplaque and naturally whitening</li><li>100% safe with proven, effective ingredients. Safe enough to eat!</li><li>No harmful chemicals like sodium lauryl sulphate (SLS), propylene Glycol, artificial flavours, dyes or teflon.</li><li>Transparent ingredients with no “natural flavouring” hiding</li><li>When used twice daily, one 3.4 oz. Tube lasts about 3 months</li></ul>
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